WE ARE THE POWER TO EXPRESS.

EST. 2010 // FOR THE BOLD

RokFit isn’t just clothing. We are the uniform for the rebels, the outliers, and the ones who unapologetically stand out.

We didn't start this company to blend in. We started it because we believe that what you wear is a bold statement about who you are. We represent the grind, whether that’s chalking up for a heavy lift or tearing it up on the water, the wheels, or the trails.

Most activewear is boring. It’s either purely functional or purely fashion. We decided to be both.

Born from a collision of Street Culture and Gym Culture, RokFit bridges the gap. We take the gritty aesthetic of the streetwear and fuse it with the durability required for the toughest workouts on the planet.

We don't just make "shirts." We create gear for those who live loud and lift heavy.

THE CREW

  • THE VISION // JASON GREENWOOD

    Founder & Creative Lead
    Drawing from a deep background in the skate, water, snow, tattoo, and punk rock music scenes, Jason got tired of the generic looks dominating the fitness world. He used his graphic design roots to bring the "street" to the "sport," designing apparel that looks as good at a bar as it does under a barbell.

  • THE ENGINE // JASON BOAG

    Co-Owner & Operations
    The details matter. While the designs scream "rebel," the quality screams "professional." A true geek for the process, Jason ensures that every stitch can handle your PRs. We test our gear because we use our gear.

SINCE 2010

We’ve been in this game longer than most. We’ve seen trends come and go, but the hustle remains the same.

Don't just wear it. Represent it. WELCOME TO ROKFIT.

RokFit isn’t just clothing - we’re the power to express. Our shirts go beyond fabric, they’re bold statements with a voice. We help people show their mindset, embracing their inner rebel, challenging expectations, and unapologetically standing out. United by the drive to stand out, powered by expression.